SWOT Analysis

Simple SWOT Analysis for Procurement Professionals

Company Name
Business Planning Checklist
Using the Strength, Weakness, Opportunity, and Threat (SWOT) analysis framework, develop a checklist of the key activities that need to be performed when preparing a formal business plan in the table, below.
Activity Owner Completion Date
Strengths: Define the company’s current mission statement.
Strengths: Identify market segments in which the company will participate by conducting primary and secondary market research.
Strengths: Identify the company’s value proposition and how it will differentiate itself within the marketplace.
Weaknesses: Identify any barriers to market entry (for example, capital requirements, technical barriers, patents, and process barriers) that the company needs to overcome.
Weaknesses: Identify any risks inherent to the organisation that need to be mitigated so that the company can realise the business plan.
Opportunities: Identify areas where the current market is underserved that provide an opportunity for the company.
Opportunities: Identify any key processes, intellectual capital, or other resources that the company can use to its advantage in the marketplace.
Threats: Identify primary competitors, and then analyse competitor performance by using all available data and additional data that can be verified.
Threats: Identify secondary and potential future competitors that might affect the business plan.
Threats: Develop strategies for mitigating primary and secondary competitive threats.
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Using a SWOT analysis is a powerful tool that is simple to use but effective in helping you understand your strengths, weakness, opportunities and threats. When you take time to understand the weakness and threats you are taking the first steps to actively manage and reduce threats. Don’t be caught off-guard because you never know when something unexpected might happen, business is volatile and risks can crop up when least expected.

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