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Home / Marketing / Social Media RFP

Social Media RFP

Note this social media template RFP is from Hootsuite

[Your company name] [Website] [Address] [Contact person’s email/phone number] [Project Name]


Project introduction

[Your company name], a [description of your business], is in need of [description of work/project]. We are accepting proposals in response to this request for proposal (RFP).

Project purpose and description

The purpose of this project is to [explain in detail why your company needs the work done].

This project requires [outline the duties and responsibilities associated with the project]. Our goals are to [i.e. build brand awareness, gain new social media followers, etc. List however many you have]:

  1. [Goal 1]
  2. [Goal 2]
  3. [Goal 3]

Proposal guidelines

In order to be considered for [project name], all bidding agencies must [list the requirements that each responding proposal must address, i.e. budget, timelines, and submission due date]:

    • Include a price proposal for the work, which should be no more than [dollar amount]
    • Outline a project timeline, including details such as key milestones and deliverables
    • Submit the application no later than [proposal due date]

Bidder qualifications

In order to be considered for [project name], all bidding agencies must [list the criteria that must be met in order for a proposal to be considered, i.e. agency experience and history, information on agency size, organizational charts, executive background, etc.]:

  • Have training in social media marketing and show certification [Hootsuite’s social marketing education and certificate program, for example]
  • Reference and outline relevant work/project experience in social media marketing
  • Provide a list of all personnel who will be working on the project—include resumes for each individual


[Outline here information about the timeline for the RFP process as well as the project itself—known deadlines, milestones, and potential roadblocks.]

Request for proposal timeline

Proposals in response to this RFP are due no later than [date].

Evaluation of proposals will be conducted from [date] until [date]. We will notify bidders during this time if any information or discussions are needed.

The winning proposal will be chosen no later than [date].

Upon notification, the contract negotiation with the winning bidder will begin. Contract negotiations will be completed by [date].

Notifications to bidders who were not selected will be completed by [date].

Project timeline

Project initiation phase must be completed by [date].

Project planning phase must be completed by [date]. Project planning phase will determine the timeline/schedule for the remaining phases of the project.

Proposal evaluation

[Your company name] will rate each application based on the following factors [in as much detail as possible, list the criteria that will be measured and describe what is suitable for each criteria]:
  • Relevant training/work experience [detail minimum requirement]
  • Samples of past work [explain how you would like this delivered]
  • Cost vs. value: Bidding agencies will be evaluated on the cost of their proposals based on the outlined scope of work

You might also like a generic RFP template

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